PlayStation Experience
Mall activations, media engagement, PlayStation lounge and game launch activations.
SERVICE PILLAR 02 | BRAND ACTIVATION, ROADSHOWS & PRODUCT LAUNCHES
Bringing brands closer to people
PRINS creates on-ground brand experiences that attract attention, encourage interaction and turn campaigns into memorable consumer moments. From mall activations and product launches to nationwide roadshows and citywide experiences, we help brands connect with audiences beyond traditional advertising.
For marketing teams, brand teams, corporate communication and commercial stakeholders.
Request a ProposalActivation menu
From mall activations and pop-up booths to media launches, product launches and nationwide roadshows, PRINS builds brand experiences that connect audiences with campaigns in the real world.
| # | Format | What it covers |
|---|---|---|
| 01 | Mall Roadshows | High-traffic consumer engagement and campaign booths. |
| 02 | Pop-up Booths | Temporary brand spaces, retail-style experiences and photo moments. |
| 03 | Mobile Truck Campaigns | Moving visibility, on-site LIVE activity and route-based brand reach. |
| 04 | Product Launches | Launch moments for media, consumers, partners and stakeholders. |
| 05 | Media Launches | Press-facing event setup, stage flow and stakeholder management. |
| 06 | Retail Activations | Product trial, shopper interaction and in-store engagement. |
| 07 | Nationwide Campaigns | Multi-location planning, logistics and consistent brand execution. |
| 08 | Consumer Engagement | Games, crowd interaction, sampling and ambassador-led activities. |
| 09 | Interactive Installations | Immersive touchpoints, gamified zones and shareable experiences. |
Activation scope
From campaign idea to roadshow operation and reporting: the workstreams PRINS can manage for brand activations and product launches.
Strategy & Idea
- Campaign concept
- Creative direction
- Consumer journey
Build & Experience
- Booth design
- Engagement mechanics
- Production
Operation
- Manpower
- Logistics
- Venue coordination
Execution & Review
- Roadshow operation
- On-ground management
- Waste management
Each activation can be quoted by phase, making it easier to compare scope, approve optional add-ons and manage budget against campaign objectives.
Brand activation, roadshow and product launch references
Interactive, public-facing activation work delivered by PRINS.
Taobao Festival Roadshow
Festive activation with strong visual identity, pop-up booths and interactive touchpoints.
Mobile Legends 8th Anniversary
Citywide Mascot Amazing Race across Kuala Lumpur MRT network.
OGAWA Nationwide Roadshows
Long-standing retail activations and consumer engagement campaigns across Malaysia.
TikTok Shop Mobile Truck
20ft LED mobile truck, portable LIVE studio and on-site brand engagement.
Maxis RKRM Launch & Tour
Media launch and nationwide activation for a major communication campaign.
Activations — FAQs
Can an activation be quoted by phase?
Yes. Each activation can be quoted by phase, making it easier to compare scope, approve optional add-ons and manage budget against campaign objectives.
Can PRINS run a roadshow in more than one location?
Yes. Nationwide campaigns cover multi-location planning, logistics and consistent brand execution, as in the OGAWA Nationwide Roadshows and the Maxis RKRM Launch & Tour.
Can an activation include live streaming?
Yes. Mobile truck campaigns can carry on-site LIVE activity; the TikTok Shop Mobile Truck combined a 20ft LED mobile truck with a portable LIVE studio.
Put your brand where your audience is.
Share your campaign objective, locations, dates and budget.
Request a Proposal