SERVICES | BRAND ACTIVATION, ROADSHOWS & PRODUCT LAUNCHES
Activations built to generate demand — not just set up booths.
Footfall. Brand engagement. Lead capture. Product trial. Media buzz. Social amplification. We design activations around the outcomes your marketing team is measured on.
Request a ProposalWhat we run
- Brand Activation Campaigns — interactive experiences that connect customers with your brand
- Product Launch Events (KL & nationwide) — media launches, exhibitions and pop-up showcases
- Roadshow Event Management Malaysia — multi-location tours for telco, FMCG, property, retail and banking
- Mall Activation & Pop-Up Experiences — retail and consumer-brand presence where the crowd is
- Exhibition Booths & Interactive Engagement — B2B trade shows and conferences
Proof, with numbers
TikTok Shop — Ramadan & Raya LED Mobile Truck (2024)
A 20ft LED truck with a portable live studio roved 6 routes and 12 key locations across the Klang Valley, gaining 1,515,000 impressions over 15 days of activation.
Lazada — 12.12 Balloon Voucher Drop
Nationwide kick-off events at Publika KL, Genting, ECO Galleries Johor Bahru and Design Village Penang, with vouchers worth over RM45,000 released to the public.
Sony PlayStation — since 2017
From the first-ever PlayStation Experience in ASEAN to Southeast Asia’s first PlayStation Lounge in Sunway Pyramid, plus God of War Ragnarök and Final Fantasy XVI launch activations.
Case: Maxis “Rangkaian Kita, Rangkaian Malaysia” National Tour 2022
PRINS delivered the Maxis RKRM National Tour Campaign 2022 — a nationwide activation developed and executed over an 8-month period, including the interactive Digital Batik Hub projection experience — demonstrating our capability to manage large-scale national tours with precision, creativity and professionalism.
Activations — FAQs
Can PRINS run a roadshow across multiple states?
Yes. We have executed multi-state tours and activations including Selangor, Penang, Pahang, Johor, Negeri Sembilan, Sabah and Sarawak.
Do activations include livestream or content production?
Yes. We produce livestreams, teaser videos and social content in-house — including a campaign week that drew over 200,000 viewers and a production running 11 livestream channels simultaneously for 8 hours.
What outcomes can an activation be designed around?
Footfall, brand engagement, lead capture, product trial, media buzz, social amplification, customer experience and sales support — agreed with your team at proposal stage.